E-COMMERCE COMPETENCIES REQUIRED OF BUSINESS EDUCATION GRADUATES FOR MANAGEMENT OF SMALL SCALE BUSINESSES
Abstract
The study was conducted to ascertain the e-commerce competencies required of Business Education graduates for management of small scale businesses in Ebonyi State. Descriptive survey design was used in the study. A self-designed 4-point rating scale questionnaire tiled: E-commerce Competencies Questionnaire (ECCQ) was used for data collection. The instrument was validated by experts and was further subjected to internal consistency testing using Cronbach Alpha reliability coefficient which gave a reliability result of 0.78. The population of the study comprised 89 final years Business Education Students: 26 males and 63 females in threepublicinstitutions in Ebonyi State, Nigeria. There was no sample for the study because the population size was manageable. Mean and standard deviation were used to analyse the data and find answers to the research questions, while t-test was used to test the research hypotheses. Findings suggested that electronic communication, e-accounting and e-advertising are among the e-commerce competencies required of Business Education graduates for management of small scale businesses. The test of hypotheses revealed that gender, ownership and location of institutions has no significant difference in the mean responses of Business Education students on e-commerce competencies required for management of small scale businesses. It was recommended that electronic communication, e-accounting and e-advertising competencies should be included in the training programme of Business Education students for effective management of small scale businesses.
Keywords: E-Commerce, Competencies, Business Education, Management and Small Scale Businesses
Full Text:
PDFReferences
Ajisafe, O. E., Bolarinwa, K. O., & Edeh, T. (2015). Issues in business education programme: challenges to national transformation. Journal of Education and Practice, 6 (21), 208-212
Akpan, O.J., Umanah, M.T., Umoudo, B.I. &Ukut, I.I.T (2014). Business education: problems and prospects in Nigeria. Journal of Teacher Perspective, 8 (4), 1-8
Banda,N.(2019).Ecommerce.Retrieved from https://www.researchgate.net/ publication/3304962
Connecticut State Colleges and Universities (2015).Electronic Communication. Retrieved from https://www.ct.edu/files/it/BOR_IT-002.pdf
Deinen,S. 2020. Competence. Retrieved from https://www.myaccountingcourse.com/accounting-dictionary/competence
Dominic,L. (2021).How to define e-payments. Retrieved from https://securionpay.com/blog/how-to-define-e-payments/
Edokpolor, J. E., & Chukwu (2017). E-commerce competencies acquired by office technology and management education students for proficiency in modern business organizations. Bayero University Journal of Education (BUJE), 6 (1), 24-35.
Elprocus Communication (2021). Electronic communication and its types. Retrieved from https://www.elprocus.com/electronic-communication-and-its-types/
Green, A. (2018). Advantages disadvantages e-payment https://bizfluent.com/info-8188352-advantages-disadvantages-epayment.html
Indeed Editorial Team (2021). What is management? Definitions and functions. Retrieved from https://www.indeed.com/career-advice/career-development/what-is-management
Išoraitė and Miniotienė (2018). Electronic commerce: theory and practice. Integrated Journal of Business and Economics, 2 (2), 73-79
James Cook University (2019). 7 critical skills for running an e-commerce business. Retrieved from https://www.ecommercetimes.com/story/86059.html
Kaposvary, M. (2020). Key competencies that retail companies should look for while hiring ecommerce managers. Retrieved from https://www.shopsys.com/key-competencies-that-retail-companies-should-look-for-while-hiring-ecommerce-managers/
Kutz, M. (2016). Introduction to ecommerce: combining business and information technology 1st edition. Retrieved from.
Lasse, C. (2015). What is a competency? Retrieved from https://www.td.org/insights/what-is-a-competency
Maheshwari, S. (2021, April 12). The ultimate ecommerce skills that can drive entrepreneurial success. [Web log post]. Retrieved from https://get.store/blog/ecommerce-skills-needed-to-be-successful/
Marjotie, M. (2021). Messaging Apps: The Good, the Bad, and the Ugly. https://blog.hubspot.com/ customers/messaging-apps-good-bad-ugly
Micah, D. J., Okafor, E. E., Idowu O. A., &Orija, S. J. (2017). Small scale enterprises in Nigeria: towards its sustainability e-commerce. Journal of Economics, Management and Trade, 10(10), 1-13. DOI: 10.9734/JEMT/2017/17087
Newton, C. (2021, February 5). Advertising for ecommerce. [Web log post]. Retrieved from https://www.klaviyo.com/blog/advertising-for-ecommerce
Obi, J. N. (2015). The role of small-scale enterprises in the achievement of economic growth in Nigeria. International Journal of Social Sciences and Humanities, 3 (1), 1-27
Ogechukwu, A. D., Oboreh, J. S., Umukoro, F., & Uche, A. V. (2013). Small and medium scale enterprises (smes) in Nigeria the marketing interface. Global Journal of Management and Business Research Marketing Volume, 13 (9), 1-13
QS Study (2021). Advantages and importance of electronic communication. Retrieved from https://qsstudy.com/business-studies/advantages-importance-electronic-communication
Roggio, A. (2016). 9 Ecommerce Marketing Skills That Drive Success. Retrieved from https://www.practicalecommerce.com/9-Ecommerce-Marketing-Skills-that-Drive-Success
Venegas, R. R. (2017). The impact of e-accounting on Mexican accounting firms. European Scientific Journal, 13 (1), 71-88
Refbacks
- There are currently no refbacks.
Copyright © 2018 -2024. The Nigerian Journal of Business Education (NIGJBED) All Rights Reserved.
ISSN: 2408-4816 (PRINT) | ISSN: 2756-5912 (ONLINE)