ETHICAL STANDARDS AS BASIS FOR SUSTAINABLE ENTERPRENEURSHIP
Abstract
Entrepreneurship which is worthy practice seriously needed now to occupy youths and other idle minds in useful ventures has been the shout in this decade but some of its practices are not of acceptable standards. Ethical practices which when practiced will sustain efforts were discussed to enlighten practitioners and intending ones of the benefits and adverse effects of applying or not applying ethically accepted standards. If truthfulness, accountability, prudence, due process, resourcefulness etc. are fully involved in entrepreneurship ventures, profits, survival, growth, good public image, more capital and, reduced risks of failure will be the order. One of the recommendations is that the judicial system should expedite sanctions against offenders to reduce unethical practices to the barest minimum. These when done, will sustain entrepreneurship ventures for greater benefits.
Keywords: Ethical standards, Entrepreneurship, Sustainable.
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