BUSINESS ETHICS FOR ENTREPRENEURIAL SUCCESS: A TOOL FOR EFFECTIVE SERVICE DELIVERY

Abstract

The study examined business ethics for entrepreneurial success: A tool for effective service delivery in business in Ondo, Nigeria. The study adopted descriptive survey research design.Questionnaire was the instrument for data collection. Two research questions guided the study and the population of the study includes all micro, small and medium entrepreneurs in Ondo West Local Government Area (OWLGA) of Ondo State totaling One thousand, five hundred and eighty-one (1,581). One hundred and fifty-eight (158) randomly selected entrepreneurs formed the study sample. The reliability of the questionnaire was determined by a test-re-test method. Data collected were analysed using the Pearson Product Moment Correlation Coefficient (PPMCC) method and a reliability coefficient of 0.78 was obtained. Findings revealed that for entrepreneurs to succeed, there is the need for them to imbibe certain standard business ethics which will enhance honesty, faithfulness, diligence, accountability, fair dealing with customers, transparency, utilization of standard measurement, payment of appropriate tax, production of quality and standard goods and services to mention but a few. It was therefore recommended among others, that there should be awareness for standard business ethics, proper ethical orientation be given to business practitioners; government should provide lasting solution to challenges encountered by entrepreneurs in imbibing standard business ethics and consumer protection agencies be alive to their duty.