POWERPOINT PRESENTATION AS AN ALTERNATIVE TO TRADITIONAL APPROACH TO TEACHING BUSINESS EDUCATION COURSES IN TERTIARY INSTITUTIONS: BENEFITS, CHALLENGES AND SOLUTIONS

Ezinwa B. Azuka

Abstract


Teaching with technology can deepen student learning by supporting instructional objectives. The question facing higher education is no longer whether to use technology in teaching. The question which begs for answer and which this paper addresses is to examine the benefits and challenges of
PowerPoint presentation as an alternative to traditional methods of teaching business education courses. To address these issues, four research questions were addressed which included the following: To what extent has PowerPoint presentation been implemented in the business education departments? What are the benefits of using PowerPoint in business education? What are the
Challenges associated with the use of PowerPoint? What are Strategies for creative construction of PowerPoint presentation? What are Strategies for effective instructional delivery using PowerPoint presentation? The population of this study comprised 166 business education teachers in 11 tertiary institutions drawn from the universities, polytechnics and colleges of education in Nigeria. The findings of this study provide conclusive evidence of several benefits derivable from proper implementation as well as challenges facing the implementation of PowerPoint presentation. These challenges range from insufficient funding by management to general apathy among academic staff
due to lack of knowledge of application. This study concluded that the benefits of PowerPoint presentation can only be realized to the extent that adequate financial provision is made for acquisition of equipment, adequate given to staff to implement the programme, staff show enough interest in the programme, and pay serious attention to pedagogical issues.

Key words: Business education, Tertiary, PowerPoint, Teacher, Presentation, Information and communication technologies, Benefits, Challenge, Strategies.


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