INNOVATIVE STRATEGIES FOR TEACHING AND LEARNING OF BUSINESS EDUCATION IN UNIVERSITIES IN SOUTH EAST NIGERIA IN COVID-19 ERA
Abstract
The study assessed the innovative strategies for effective teaching and learning of business education in post COVID-19 era in public universities in South-East, Nigeria. It adopts the descriptive survey design. Three research questions and three hypotheses guided the study. Population consisted of 79 Business Educators in public universities in South- East. No sample was used because the population is not large. The instrument was validated by experts in business education and measurement and evaluation from Michael Okpara University of Agriculture, Umudike. Cronbach alpha was used to ascertain the reliability of the instrument with coefficients of 0.83. A four- point response type of Strongly Agreed, Agreed, Disagreed and Strongly Disagreed with 24 items were used. Mean and standard deviation were used to answer the research questions while t-test was used to test the hypotheses. Findings of the study revealed that business educators agreed on the use of experiential and disagreed on the use of team related and flipped strategies in the teaching and learning of business education courses in public universities in South East Nigeria in post COVID-19 era. The findings further showed no significant difference in the mean ratings of male and female business educators on experiential, team related, and flipped strategies used in the teaching and learning of business education courses in public universities in the South East, Nigeria in COVID-19 post era The study concluded that the use of innovative teaching strategy in business education instructional delivery is of vital importance in equipping its graduates with the current skills required in the modern business world for sustainable development .It was recommended among others that Experiential strategies should be implemented by the various department of Business Education in public universities in South East Nigeria in order to develop students’ skills through hands-on activities and further stimulate students’ interest in the course.
Keywords: Innovative, Strategies, Teaching and Learning, Business Education, COVID 19 Era.
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