AWARENESS AND UTILIZATION OF CORPORATE SOCIAL RESPONSIBILITY OF BUSINESS FIRMS FOR FUNDING AND SKILL ACQUISITION IN BUSINESS EDUCATION PROGRAMME IN UNIVERSITIES IN ENUGU STATE

Abstract

Skill acquisition is paramount for effective Business Education programme in Universities in Enugu State and this can only be achieved if the programme is properly funded. Poor funding of the programme motivated the researchers to carry out this research to determine the level of awareness and extent of utilization of philanthropic social responsibility of Business firms’ strategy in Enugu State.  Two research questions and two null hypotheses guided the study.  It was a survey study that sought the opinion of Business Educators teaching in Universities offering Business Education programme on their level of awareness and utilization of corporate social responsibility of Business firms. The population comprised 26 Business Educators and no sample was drawn due to the small population. A self-designed questionnaire was used to obtain data used for the analysis. The instrument was subjected to validation by experts. The results obtained showed that the level of awareness of Business Educators on the corporate social responsibilities of the Business firms is high but the utilization of these services are very low. The researchers recommended among others that since Business firms provide philanthropic services to institutions as part of their corporate social responsibility strategy, Business Educators in Universities should effectively utilize these services for funding and effective skill acquisition in the programme.

Keywords: Funding,skill acquisition, Business Education and Corporate social responsibility of business firms.