PERCEIVED INFLUENCE OF BUSINESS EDUCATION CURRICULUM ON THE ENTREPRENERSHIP SKILLS OF UNIVERSITY STUDENTS

Ann Mojisola Uwagwu, Samuel Oluwatoniloba Uwagwu

Abstract


This paper examined the perceived influence of business education curriculum on the entrepreneurship skills of university students in Kwara State. A descriptive research design was adopted for this research. Five hundred students made up the total population for the study. Research Advisors 2006 was used to select a sample of 217 students. Two specific purposes, two research questions, and two hypotheses were also formulated to guide the study. A structured questionnaire was used for data collection. The Cronbach Alpha method was used to determine the reliability of the instrument, which yielded a reliability coefficient of 0.92. The data collected from the study were statistically analyzed using frequency and percentage for demographic data of the respondents, while mean and standard deviation were used to answer the research questions. The null hypotheses were tested at 0.05 level of significance using Independent Samples t-test and Analysis of Variance. The findings of this study showed that business education curriculum positively influences the marketing and human resource management skills of university students to a moderate extent. It was concluded that business education curriculum had influence on the entrepreneurship skills of university students and also prepares them for entry and advancement in their chosen career or occupation. It was recommended that the students should be encouraged to work in the human resources department of organizations during their SIWES Programme to enable them to strengthen and broaden their human resource management skills. Since business education curriculum has a noticeable influence on the marketing skills of university students, curriculum planners should try to improve the marketing education content in the curriculum and also make it mandatory for the students to come up with different marketing models for different products before their graduation.

Keywords:Business Education Curriculum, Entrepreneurship Skills


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References


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