STAKEHOLDERS PERCEPTION OF THE OPPORTUNITIES AND CHALLENGES OF DIGITALIZATION OF BUSINESS EDUCATION PROGRAMME

Joshua S. Mamman PhD

Abstract


The 21st century has witnessed a rapid advancement in technology, leading to a digital revolution that has profoundly impacted various sectors, including education. Business education as a programme cannot afford to be immune to this technological virus. This study examines the stakeholders perceptions of the opportunities and challenges of digitalization of Business Education programme in universities. The study raised two research questions and formulated two hypotheses. The study adopts a descriptive survey research design. The population of the study comprised 576 respondents made up of 534 students, 37 lecturers and 5 HODs. A sample of 224 was drawn from the student population using The Research Advisor (2006), and all the lecturers and HODs participated in the study. The total sample was 266 respondents. A structured questionnaire tagged Opportunities and Challenges of Digitalization of Business Education Questionnaire (OCDBEQ) designed by the researcher and duly validated by three experts with a Cronbach Alpha reliability coefficient of 0.89 was used to gather data for the study. The OCDBEQ consists of 20 items raised after an extensive review of the literature. The items were placed on a four-point rating scale of Strongly Agree (SA) = 4, Agree (A) = 3, Disagree (D) = 2, and Strongly Agree (SA) = 1. A total of 266 copies of OCDBEQ were administered with the help of four research assistants and all were retrieved, representing a 100% return rate. The data collected to answer the research questions were analysed using mean, and standard deviation. The hypotheses were tested using one-way Analysis of Variance (ANOVA) statistics at a 0.05 level of significance. The study reveals that the stakeholders agreedwith the significant opportunities that digitalization presents, ranging from enhanced accessibility (mean = 3.56) and flexibility (mean = 2.98) to personalized learning experiences (mean= 3.12). However, they also agreedthat this transformative journey is not without challengessuch as the problem of ensuring equal access to digital resources and technology for all students (mean = 3.42). The study also reveals that there was no significant difference in the mean perception scores of business education stakeholders on the opportunities of digitalization of business education programme (F2,263= 1.67; P>0.05). The study concludes that the integration of digital tools and platforms has the potential to revolutionize traditional teaching methods, making business education better and accommodating diverse learning styles.The study recommends among others that Institutions and educators (business educators) must invest in adequate training, infrastructure, and strategic planning to harness the potential of digitalization of business education programme effectively.

Keywords: Opportunities, challenges, digitalization, Business Education


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