ADOPTION AND UTILIZATION OF ARTIFICIAL INTELLIGENCE (AI) IN TEACHING BUSINESS EDUCATION CONTENT IN THE 21ST CENTURY

Dr. Mercy Nkiruka Godwin Akeke, Dr. Cletus Akpo Atah, Dr. Bessong Emmanuel Bessong

Abstract


The study assessed the extent of adoption and utilization of artificial intelligence (AI) in teaching business education content in the 21st century. Two research questions and two hypotheses guided the study. The study adopted a descriptive survey research design. The population of the study comprised one hundred and twenty-five (125) business education lecturers in all the federal universities in the south-south geopolitical zone of Nigeria. The entire population was studied since the population size was manageable. The instrument for data collection was a structured questionnaire titled Adoption and Utilization of Artificial Intelligence (AUAIQ) on a 4-point rating scale. The instrument yielded a reliability confidence of 0.87 indexed using Cronbach Alpha testing. The researchers administered and retrieved all 125 copies of the instrument, which was used for data analysis. The collected data were analyzed using the mean and standard deviation to answer the research questions, while an independent t-test was used to test the null hypotheses at 0.05 level of significance. The findings of the study revealed that there is a low extent of adoption and utilization of artificial intelligence (AI) in teaching business education content in the 21st century. It was concluded that the world is migrating from analog to digital, and there is an urgent need for university education, especially business education lecturers, to migrate the classroom from the traditional way to a digital classroom to meet the global standard. The study recommended, among other things, that educational policymakers should frequently make rooms for seminars and workshops where business education lecturers could be adequately trained and retrained regularly on the use of artificial intelligence (AI) in teaching business education course content in the twenty- first century.

Keywords: Adoption, Utilization, Artificial Intelligence, Teaching, Business Education and Content.

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References


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