EFFECT OF CONCEPT MAPPING ON HIGHER NATIONAL DIPLOMA STUDENTS' ACHIEVEMENT AND RETENTION IN ADVERTISING IN POLYTECHNICS IN BENUE AND KOGI STATES OF NIGERIA
Abstract
This study determined effects of concept mapping on Higher National Diploma (HND) students' achievement and retention in advertising in polytechnics in Benue and Kogi States of Nigeria. The study adopted a quasi-experimental research design and was carried out in Benue and Kogi States, Nigeria. The population for the study comprised 228 HND II students offering marketing in the four polytechnics in Benue and Kogi States of Nigeria. Two research questions and two hypotheses were used for the study. Purposive sampling technique was used to select two polytechnics, which were Benue State Polytechnic Ugbokolo, with 35 HND II marketing students, and Federal Polytechnic Idah, with 30 HND II marketing students, making the total sample frame to be 65 HND II marketing students. The instrument for data collection was a20-item multiple choice Advertising Achievement Test (AAT). The instrument was subjected to face and content validation by five experts. The reliability of the instrument was determined using Kuder Richardson 21 (K-R 21) formula which yielded a reliability coefficient of 0.78. The data collected were analyzed using mean and standard deviation to answer the research questions, while Analysis of Covariance (ANCOVA) was used to test the hypotheses at 0.05 level of significance. Based on the data collected and analyzed, and results interpreted, the study found that the Concept Mapping (CM)technique significantly increased students' academic achievement and retention of learning in advertising. There was significant difference (p < 0.05) in the mean achievement scores of students taught with concept mapping technique and those taught with Conventional Teaching Method Only (CTMO). Based on these findings, the study recommended among others that: since the use of concept mapping technique significantly enhanced academic achievement and retention of students, lecturers should be encouraged to adopt the use of this technique for instructional delivery.
Key Words: Concept Mapping, Achievement, Retention, Advertising
Full Text:
PDFReferences
Abdulhamid, A. (2013). Effects of teaching method on retention of Agricultural Science knowledge in senior secondary schools of Bauchi Local Government Area, Nigeria. International Journal of Science and Technology Educational Research, 4 (4): 63 69.
Agomuoh, P.C. (2010). Effect of prior knowledge, exploration, discussion, dissatisfaction with prior knowledge and application (PEDDA) and the learning circle (TLC) constructivists' instructional model on students' conceptual change and retention in physics. Unpublished Ph.D Thesis, Department of Science Education, University of Nigeria, Nsukka.
Ajoma, C. U (2017) Effects of concept mapping on higher national diploma students' achievement and retention in advertising in polytechnics in Benue and Kogi States of Nigeria. Unpublished Ph.D Thesis, Department of Business Education, University of Nigeria Nsukka Anene,
G.U. (2005). Home economics and the academic performance of a child. Journal of Home Economics Research 6(1), 99 -103
Anyanwu, A. (2000). Dimensions of marketing (2nd Ed.), Owerri: Avan Global Publishers.
Asan, A. (2009). Concept mapping in science class: A case study of fifth grade students, At a Elementary School, Trabaon, Turkey. Educational Technology and Science, 10 (1), 186 195
Canas, A.J., Coffey, J.W., Carnot, M.J., Feltovich, P., Hoffman, R.R., Feltovich, J. & Novak, J.D. (2003). A summary of literature pertaining to the use of concept mapping techniques and technologies for educational and performance support. The institute for human and machine cognition, 40S. Akanizst Pensacola FL. 32502 www.ihmc.us prepared for the chief of Naval education and training Pensacola FL 32500. Retrieved from the internet on 3/10/2013 from
http://www.ihmc.us/users/acanas/publications/conceptmaplitreview
Eneasato, C.J.(2014). Effects of concept mapping on students' achievement, retention and interest in geography. Unpublished Ph.D Thesis, Department of Educational Foundations, University of Nigeria, Nsukka.
Ezeudu, F.O. (1995). Effect of concept maps on students' achievement, interest and retention in selected unites of organic chemistry. Unpublished Ph.D Thesis, Department of Science Education, University of Nigeria, Nsukka.
Ezeudu, F.O. (2013). Influence of concept maps on achievement retention of senior secondary school students in organic chemistry. Journal of Education and Practice 4(19), 35-43.
Federal Ministry of Education (FME) (2004). National policy on education (revised). Lagos: Federal Ministry of Information Printing Division.
Grewal, D. & Levy, M, (2010). Marketing (Second Edition). New York: McGraw-Hill/Irwin.
Imoko, B.I. (2005). Effect of concept mapping on student' achievement and interest in trigonometry. An Unpublished Ph.D Dissertation, Department of Vocational Teacher Education, Faculty of Education, University of Nigeria Nsukka.
Kotter, P. & Armstrong, G. (2010). Principles of marketing: Global edition (13th Ed.), Upper Saddle
River, New Jersey: Pearson Educational Inc.
Manjula, P.R. (2010) effects of concept mapping in science achievement, cognitive skill and attitude of students. My score: Regional Institute of Education, India.
National Board for Technical Education (NBTE, 2004). Higher national diploma in marketing, purchasing and supply, cooperative studies: Curriculum and course specifications. Kaduna, Nigeria: Wolsak.
Nebo, O.I. (2009). Effect of learning activity package (LAP) on students' achievement and retention in senior secondary school biology. Unpublished Ph.D Thesis, Department of Science Education, University of Nigeria, Nsukka.
Nworgu, L.N. (2009). Fundamental principles and methods of teaching biology. Enugu: Global Publishers.
Ogwo, B.A. &Oranu, R.N. (2006). Methodology in informal and non-formal technical/vocational education. Nsukka: University of Nigeria Press.
Olaitan, S.O., Igbo, C.A., Ekong, A.O., Nwachukwu, C.E. &Onyemachi, G.A. (1999). Curriculum development and management in vocational technical education. Onitsha: Cape Publishers International Limited.
Onyeson, M. (2017). Efficacy of strategies for teaching entrepreneurship education in Delta State Polytechnics. Nigeria Journal of Association of Business Educators of Nigeria, 4(1), 1-9.
Refbacks
- There are currently no refbacks.
Copyright © 2018 -2024. The Nigerian Journal of Business Education (NIGJBED) All Rights Reserved.
ISSN: 2408-4816 (PRINT) | ISSN: 2756-5912 (ONLINE)