EXPERIENTIAL INSTRUCTIONAL DESIGN FOR ELECTRONIC BUSINESS (E-BUSINESS) COMPETENCIES DEVELOPMENT AMONG BUSINESS EDUCATION STUDENTS IN COLLEGES OF EDUCATION IN NIGERIA

Abstract

This study provided an experiential instructional design for electronic business (e-business) competencies development among business education students in colleges of education in Nigeria. To achieve its major purpose, literature evidences on the need of e-business competencies amongst Business education students and the poor state of technologies for learning e-business operations were reviewed. Additional literature on effective instruction, instructional strategy, experiential instructional strategy, experiential learning theory and model which form the basis of the instructional design were also reviewed. The experiential instructional design for e-business competencies development based on Kolb's 4-stages of experiential learning model was provided for use. After a cursory examination of the content of the instructional design, it was concluded that the learning activities suggested and their outcomes would meet diverse learning needs and styles of Business education students. It was also concluded that experiential instructional design would help them develop confidence for online buying and selling, thus, providing them with opportunity for self-employment after graduation. Based on the benefits derivable from this instructional design, the following recommendation was made amongst others: Business educators who want to utilize this instructional design should take into consideration all the conditions/ethical issues for its effective utilization as outlined in the design.

Keywords: education, competencies, e-business courses, instructional strategies and learning activities