THE USE OF INTERNET-BASED SOCIAL MEDIA AS A TOOL FOR ENHANCING TEACHING AND LEARNING OF BUSINESS EDUCATION
Abstract
Increasing enrolment demands and students’ desire for learning flexibility in business education programmes call for tertiary institutions response to the use of internet-based social media as a supplement to face-to-face traditional teaching and learning in business education. The major purpose of this paper therefore was to determine the use of internet-based social media as a tool for
enhancing teaching and learning in business education in Kwara and Oyo States. The researchers formulated two research questions. Descriptive survey research design was adopted for the study and the population consisted of 1,402 respondents made up of 29 business education lecturers and 1,373
business education students in the four tertiary institutions in Kwara and Oyo States, where business education programme is undertaken. The sample size consisted of 160 respondents made up of 23 lecturers and 26 students selected using systematic random sampling techniques. A 10-item instrument
was developed by the researchers for the study. Mean was used to analyse the data while t-test statistics was used to test the null hypotheses. The study found out there is no significant difference in the mean response of business education and students on the use of social media for learning business education. Based on the findings, it was recommended among others that tertiary institutions should provide the enabling environment and necessary facilities to enhance the use of internet-based social media for teaching and learning business education.
Keywords: business education, internet-based social media, teaching and learning.
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