REBRANDING BUSINESS EDUCATION IN NIGERIA THROUGH PROFESSIONALIZATION

Esther Olaitan OLUPAYIMO

Abstract


 

The study examined rebranding business education in Nigeria through professionalization. Three research questions guided the study. Descriptive survey research design was adopted. The population of the study comprised 1,373 business educators and NCE Parts 1-3 business education students with their parents/guardian in Adeyemi College of Education, Ondo due to COVID 19 pandemic. Purposive sampling was used to select 153 respondents (136 NCE Parts1- 3 business education students and their parents/guardian plus 17 business educators). People’s Perspective about Business Education and Professionalization (PPBEP) which was duly validated with a Cronbach Alpha reliability co-efficient of 0.75 was used to gather data for the study. A total of 105 (69%) out of 153 copies of the questionnaire administered were retrieved and used for the study. The data collected to answer the research questions were analyzed using mean and standard deviation. Findings of the study revealed among others the reasons behind people’s poor perspectives about business education, discrepancies in remuneration and other welfare packages enjoyed by business educators and their counterparts in highly valued disciplines and benefits that will accrue to business education if rebranded through professionalization. Based on the findings, the following recommendations were made among others: that business education be professionalized as soon as practicable; involvement of core business educators in curriculum review from time to time be ensured; and salary cum other welfare packages of business educators be reviewed upward like their counterparts in highly valued and lucrativeprofessions.

 

Keywords: Rebranding, business education, professionalization.


Full Text:

PDF

References


Adeyemi, B. A. & Okewole, J. O. (2012). Professionalization of teaching: Wither Nigeria. Nigerian Journal of Educational Research and Evaluation, 11(2), 69-74.

Agboola, J. O. (2015). Critical challenges confronting business education programmes in contemporary Nigeria. Nigerian Journal of Association of Business Education, 2(3), 1-13.

Akinduyo, T. E. (2014). Teaching profession in Nigeria: Issues, problems and prospects.

International Journal of Scientific and Research Publications, 4(11), 1-3.

Amaewhule, W. A., Okiridu, O. S. S. & Nwoko, N. L. (2019). E-mentoring preparation of beginning business education teachers in Nigerian universities. Nigerian Journal of Business Education, 6(2), 73-83.

Collins, H. (2020). Rebranding. COBUILD Advanced English Dictionary. https://www.collinsdictionary. com/dictionary/english/rebranding

Dada, S. & Fadokun, J. B. (2010). Professional ethics in teaching: The training and developmental challenges. Online available at http:www.data.up.ac.za/presentation/wprd/dat.pdf. 02/11/2012.

Edokpolor, J. E. & Egbiri, J. N. (2017). Business education in Nigeria for value reorientation: A strategic approach for poverty alleviation and national development. Journal of Educational Research and Review (JERR), 5(3), 41-48.

Eduwen, F. O. & Osagie-Obazee, G. E. (2016). Teacher education: A panacea for national development in Nigeria. African Research Review, 10(4), 106-114.

Ejiogu, A. (2017). Can any nation do without teachers? A paper presented at the flag off of the 2017 Maltina Teacher of the year.

Ekaette, E. I. (2019). Teacher professionalism and Nigeria’s national development. IOSR Journal of Research & Method in Education (IOSR-JRME), 9(3), 40-44. DOI: 109790/1959- 0903034044.

Ekoh-Nweke, A. C. & Offia, N. A. (2019). Challenges of NCE business education teacher preparation in the e-world in south east Nigeria. Nigeria Journal of Business Education, 6(2), 84-92.

Fareo, D. O. (2015). Professionalization of teaching in Nigeria: Strategies, prospects and challenges.

Journal of Education and Learning, 9(3), 190-196.

National Open University of Nigeria (NOUNS) (2014). Professionalism in teaching. Retrieved on 2020, July 12) from https://nou.edu.ng/sites/default/files/2017-03/EDU%20112.pdf.

Nwosu, J. C. (2017). Strategies for professionalization of teaching in Nigeria and the role of teachers’ registration council of Nigeria (TRCN). International Journal of Humanities and Social Science Invention, 6(8), 55-61. www.ijhssi.org.

Oke, T. I., Ogundele, M. O. & Mainoma, H. M. (2017). Emerging challenges in Nigerian teaching profession: Way forward. Academic Journal of Interdisciplinary Studies, 6(1), 149-154.

Oladunjoye, G. T. (2016). Optimizing business education for national development. Nigerian Journal of Business Education, 3(1),1-16.

Olagunju, O. (2020, July 28). Professionalizing teaching in Nigeria. This Day (E-paper). Retrieved from THISDAYLIVE.

Olupayimo, E. O. (2016). Critical elements for enhancing perspectives in teaching, learning and teacher education: Business education in focus. In P. O. Adebile (ed.) Critical elements for enhancing perspectives in teacher education (pp. 15-26). Abeokuta: Abundance Technical Services.

Orubite, A. K. O. (2010). Acceptable school norms and unprofessional conduct in Nigerian’s schools: Implications for academic standards. A paper presented at the Niger Delta Development Commission (NCDC) organized capacity workshop for secondary schools core subject teachers in Niger Delta Region from 19th April to 20th May,2010.

Oyedele, J. F. & Oladeji, A. D. (2016). The use of the internet-based social media as a tool for enhancing teaching and learning of business education. Nigeria Journal of Business Education, 3(2), 25-31.

Oyewole,S.O.& Ihionkhan,C.E.(2020).Teachingandlearninginbusinesseducation:Issues,trends and challenges in Kwara State. Journal of Education & Entrepreneurship,7(1),1-13. Salehnia, N. & Ashraf, H. (2015). The relationship between Iranian EFL teachers’commitmentto professional ethics and their students’ self-esteem. Mediterranean Journal ofSocial Sciences, 6, 135-143.

The Economic Times (English edition)(2020, August 16). Rebranding. Retrieved fromhttps://economictimes.indiatimes.com/definition/rebranding.

Wikipedia (2020). Rebranding. Retrieved on 2020, August 10 fromhttps://en.wikipedia.org/wiki/Rebranding.

Yusuf, M. A., Afolabi, F. O. & Oyetayo, M. O. (2014). Professionalization of teaching through functional teacher education in Nigeria. European Scientific Journal, 10(4), 107-118.


Refbacks

  • There are currently no refbacks.


Copyright © 2018 -2022. The Nigerian Journal of Business Education (NIGJBED) All Rights Reserved. 
ISSN: 2408-4816 (PRINT) | 
ISSN: 2756-5912 (ONLINE)

Powered by Myrasoft Systems Ltd.(http://www.myrasoft.ng)