BUSINESS EDUCATION CURRICULUM AND SKILLS ACQUISITION IN DIGITAL MARKETING ERA
Abstract
It is obvious that Business Education is dynamic in nature and it is quite relevant for successful living, job creation, employability and efficient participation and contribution to the growth of Nigerian economy as well as global economy. In view of this, this paper examines the current business education curriculum goals and objectives and the challenges of the 21st century. It goes further to highlight the importance of the use of internet in facilitating the success of the entire Business Education programme. It also takes a discursive approach in probing into the potency of entrepreneurial skills acquisition in the digital marketing era. The paper concludes that enriching the Business Education curriculum will foster its continued relevance in skills acquisition and efficiency in marketing goods and services. It recommends, amongst others that with increasing emphasis on digitization and more focused attention on the global market, there is need for policy makers to develop the spirit and techniquest of digital marketing in the youths. Therefore, greater efforts should be channeled towards providing basic training in digital marketing as part of business education curriculum.
Keywords: Business Education, Internet, Skills acquisition, Digital Marketing, Curriculum
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