APPLICATION OF ARTIFICIAL INTELLIGENCE IN COURSE DELIVERY BY BUSINESS EDUCATORS IN PUBLIC UNIVERSITIES IN CROSS RIVER STATE, NIGERIA

Dr. (Mrs) Nneka Ihekaugwu Otum, Dr. Agnes Lawrence Okute

Abstract




The study determined application of artificial intelligence in service delivery among business educators in public universities in Cross River State, Nigeria. Two research questions and two hypotheses guided the study. The population of the study was 48 business educators drawn from the two public universities in the State namely: University of Calabar and University of Cross River State. The entire population was studied since it was small and manageable. The instrument for data collection was structured questionnaire titled: Application of Artificial Intelligence in Business Education Course Delivery Questionnaire (AAIBECODEQ) which was validated by three experts: two in Business Education and one in Measurement and evaluation, in the Department of Business Education and Department of Educational Foundations, University of Calabar respectively. The Cronbach Alpha reliability index was used to determine the overall reliability coefficient of 0.85. Out of 48 copies of questionnaire administered, 45 copies were successfully retrieved. Mean and standard deviation were used to answer the research questions while independent t-test was used to test the hypotheses at  0.05 level of significance. The findings revealed problems and prospects of effective application of AI in business education course delivery which includes: unavailability of AI-based resources and tools in the universities, Inability to develop appropriate pedagogical strategies using AI and provision of cybercrime reduction tools. The following recommendations were made among others: Software package providers should provide AI tools and resources suitable for Nigerian curriculum for easy application in business education service delivery.

Keywords: Business Education, Artificial Intelligence (AI), Business Education Delivery

Full Text:

PDF

References


Surugiu, C., Grădinaru, C.& Surugiu, M.R., (2024). Artificial Intelligence in Business Education: Benefits and Tools. Amfiteatru Economic, 26(65). 241-258.

Otum, N. I. & Oduma,C, A. (2022) School Constraints to the Use of Modern InstructionalTechnologies in Business Education in Public Universities in South-South Geo-Political Zone, Nigeria. Academic Journal of Current Research, 9 (9) 19-31.

Azuka,B. E. & Nwosu, B. O. (2018). Foundations of business education .Onitsha: Noben Press Ltd.Journal 26(2), 129-150.

Okute, A.L., Enang,C. E. &Etoma, M.G. (2022).Framework for Digital Skills Acquisition for Global Competitiveness by Business Education Students of Tertiary Institutions in Nigeria. Nigeria Journal of Business Education 9(2) 172-182.

Ayad, L. Abdelghani, M. Halali, A.&Muwafak, B. M (2021). Applications of Artificial Intelligence in Business, Education and Healthcare, Studies in Computational Intelligence 954, https://doi.org/10.1007/978-3-030-72080-3_1

Adebayo, F. A., & Iweala, E. E. (2020). Technology and education: Bridging the gap inNigerian education. Journal of Educational Technology, 15(3), 45-59.

Cope, B., Kalantzis, M. and Searsmith, D., (2021). Artificial intelligence for education: Knowledge and its assessment in AI-enabled learning ecologies. Educational Philosophy and Theory. e-journal. 53(12), 1229-1245. Retrieved on 24thJuly, 2024 from

https://doi.org/10.1080/00131857. 2020.1728732

Creswell, J. W. (2017). Research design: Qualitative, quantitative, and mixed methodsapproaches (4th ed.).Lagos: Sage Publications.21, 5-31

Sollosy, M. &Mclnerney, M. (2022). Artificial intelligence and business education: Whatshould be taught. The International Journal of Management Education. Retrieved from: https://doi.org/10.1016/j.ijme.2022.100720 on 12th August, 2024.

Al-Jabri, Z. M. O., & Al-Issawi, I. (2020). Artificial diversity and its role in the Emirati Human Genome Project (Study in the Light of Islamic Jurisprudence) (209).

Eze, S. C. (2019). Strategies for integrating AI into the Nigerian education system. African Journal of Educational Management, 24(2), 112-128.

Luckin, R., Holmes, W., Griffiths, M., & Forcier, L. B. (2016). Intelligence Unleashed: An Argument for AI In Education. Pearson Education. 12(5) 10-31

Oladipo, B. (2018). Challenges of implementing AI in Nigerian education. Journal ofEducational Research and Reviews, 13(4), 210-224.

Otum, N. I. & Akeke, M. N. G. (2023). Nascent Trends in Eduation in the Pandermic of Covid- 19 in Nigeria. InC. C. Chukwurah, A. L. Okute, M. N. G. Akeke, S. B. Undie & E. E. Okon (Eds.). Nascent Trends in Education in the Pandemic of Covid-19 in Nigeria: A Festschrift in Honour of Venerable Professor G.C.E. Duruamaku-Dim. Calabar: University of Calabar Press.

Schmidt, E., & Cohen, J. (2013). The new digital age: Reshaping the future of people, nations,and business. Random House.

Amadi, J. O. & King, K. O. (2018). Challenges of Business Education Students in Acquiring Information Communication Technology (ICT) Skills For National Development in River State. Nigerian Journal of Business Education, 5(1), 195-202.

Otum, N. I. & Akerele, B. O. (2019). Challenges and Strategies for Effective Implementation of Business Education Curriculum for Relevant Skills Development among Students of Business Education in Cross River State. A Journal of Vocational and Technical Educators ofNigeria.24(2) 32-38.

Davenport, T. H., &Ronanki, R. (2018). Artificial intelligence for the real world.HarvardBusiness Review, 96(1), 108-116.

Huang, M. H., & Rust, R. T. (2018). Artificial intelligence in service. Journal of Service Research, 21(2), 155-172

Nambisan, S. (2017). Digital Entrepreneurship: Toward A Digital Technology Perspective Of Entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029-1055.

Nambisan, S., Wright, M., & Feldman, M. (2019). The digital transformation ofentrepreneurship: Progress, challenges and key themes.Research Policy, 48(8),103773.

Saheb, T. (2020). The Impact of Artificial Intelligence on Entrepreneurship Education. Journal of Entrepreneurship Education, 23(3), 176-208.

Zawacki-Richter, O., Marín, V. I., Bond, M., & Gouverneur, F. (2019). Systematic Review OfResearch On Artificial Intelligence Applications In Higher Education – Where Are The Educators? International Journal of Educational Technology in Higher Education, 16(39) 327-335.


Refbacks

  • There are currently no refbacks.