ARTIFICIAL INTELLIGENCE FOR CREATIVITY AND INNOVATION IN BUSINESS EDUCATION AND ENTREPRENEURSHIP PRACTICE

Dr. Akele Egberi Francis, Dr. Ndiomu Kemebaradikumo Kelvin

Abstract


The research examined the use of Artificial Intelligence in fostering creativity and innovation in the field of Business Education and Entrepreneurship, specifically focussing on tertiary institutions in Bayelsa State. The research included a total population of 649 students specialising in Business Education and Entrepreneurship Studies. A sample of 194 students, representing 30% of the total population, was chosen as the participants for the investigation. The data collection instrument used was a precisely crafted questionnaire comprising of 30 enquiries, which had been validated by experts in the respective domain. The instrument's reliability was assessed using the Cronbach Alpha reliability method, yielding a reliability value of 0.863. Out of the 194 copies of questionnaires that were sent, 187 were filled out and mailed back, yielding a return rate of 96.4%. The data were examined using descriptive statistics, which included measures of central tendency (mean) and variability (standard deviation), as well as t-test statistics. The study employed gathered and analysed data to identify 30 distinct approaches through which the utilisation of Artificial Intelligence (AI) tools and techniques can enhance the creativity, innovation, critical thinking, and problem-solving skills of students in Business Education and Entrepreneurship programs at tertiary institutions in Bayelsa State. The findings of the hypothesis suggest that there was no statistically significant impact (p<0.05) of gender on the average evaluations provided by the participants. Nevertheless, the students' class had a statistically significant impact (p<0.05) on their average scores. The research found that using AI tools and approaches in education would significantly enhance the creativity, originality, critical thinking, and problem-solving abilities of students in Business Education and Entrepreneurship programs. The study's results and conclusion propose a change towards AI-assisted instructions in Nigerian tertiary institutions to effectively administer Business Education and Entrepreneurship programs. Keywords: Artificial intelligence, Creativity, Innovation, Business education, Entrepreneurship.

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References


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