CHAPTER FORTY-NINE: APPRAISING POPULAR MUSIC BUSINESS IN NIGERIA AND JOB CREATION: A STUDY OF SELECTED YOUTHS IN AGO- IWOYE, OGUN STATE

Sunday Olufemi Akande

Abstract


The efficacy of Nigerian Popular music in Nigerian society spans beyond mere entertainment, education, communication and relaxation. Popular music is a reflection of different ethnic groups in Nigeria but with the influence of western culture. Its broad scope makes it inevitable and highly intrinsic as to its benefits to society and more specifically, Nigerian Nation. Nigerian Popular music business refers to any money-making venture associated with Nigerian popular music. The study evaluates how Popular Music Business in Nigeria has created job opportunities and a means of livelihood among selected Youth in Ago Iwoye, Ogun State. It elucidates aptly the development of Nigerian popular music. The study employs a quantitative method. Both primary and secondary data were used for this study. The Primary data used was a well-structured questionnaire administered to selected 80 youths between the age of 18- and 29 in Ago- Iwoye. The Data collected from respondents were analysed using frequency distribution and percentage. The study concludes that popular business has helped to drastically reduce the rate of unemployment in Nigeria as many Nigerians who are musically inclined do not bother looking for jobs. Music automatically serves as a means of livelihood for them. Music jobs range from the playing of musical instruments, Composer/Song Writers, Record Label Entrepreneur, Recording Engineers, Music producers, vocalists, music managers, DJs, Dancers, Singers, Backup singers and a lot more. The study recommends that government and private sectors should invest more in music, in training youth to acquire creative skills such as music to spur self-employment and job creation. Music should be made a compulsory course in all citadels of learning from primary schools to higher institutions in Nigeria.

 

Keywords: Appraising, Popular music business, Nigeria, Job creation


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